October 2015


Clearing Your Way for Digital Business Success

Now that every company is a technology company, leading technological change is central to the success of the business. That's why we've created the Sappington Bulletin. We want to make you the hero and help you grow as a digital leader. Each issue of the monthly bulletin contains practical ideas, tips, and tricks you can apply to your journey in this new digital business world.


Tip: Define Digital Business for Your Company

What does the term digital business actually mean? There are a lot of definitions available, whether from Forrester, Gartner, McKinsey, or the MIT Center for Digital Business.

  If you are working with a clear definition, that's great. If not, it's time to get crystal clear on what this phrase means to your company. The first step toward becoming a digital business is a meaningful definition. Here are a few ideas to get you started:

Customer-centricity is #1:
what will it take to make your customer central to everything you do? 

Blur the lines between physical and digital worlds:
real competitive advantage happens when you can provide a seamless customer experience with both tactile and digital products. 

It's about empowering people:
technology exists to enable or empower people to do great things in support of customer-centricity.


What to Read: Leading Digital

George Westerman from MIT is a co-author of an important book on digital business transformation, Leading Digital : Turning Technology Into Business Transformation.   This accessible and informative business book, published by Harvard Business Review Press, is based on research of hundreds of companies and their perspectives on becoming a digital business. The book offers a road map for the pursuit of digital business and what it takes to become a Digital Master. A few key takeaways are that technology and business have to come together around a shared digital vision, and they have to work in concert for technology to become strategic to business.


Thought Leadership: Expert Points of View

There are a number of great media sources and organizations that write articles and blogs on technology transformation and the future of digital business. One is the Wall Street Journal's CIO Journal and another is CIO.com. Here are a few articles curated from a variety of these sources:


"Whenever you see a successful business, someone once made a courageous decision."

- Peter F. Drucker


Opinion: Digital Business Stars of the PNW

The Pacific Northwest is already building a strong reputation for digital business transformation among traditional enterprises. Starbucks has fully embraced the blurring of physical and digital worlds. Every day the smart people at Amazon are getting more creative about how to please the customer. Nike is considered a digital master by MIT. And, Nordstrom is working on creating a great end-to-end digital and physical experience for their customers. Read more in our blog post, "The Pacific Northwest as the Global Hub for Digital Business (And Why It's Not the Next Silicon Valley)."


Want More Information?

Request a complimentary Executive Briefing. Our experts at Sappington will share their insights on digital business during a 30-minute session at your location.

Read LORE.  There's a lot you can learn about business and technology without having to digest the latest whitepaper.  LORE is Sappington's interactive storytelling experience (using SWAY) where historical anecdotes teach lessons that you can apply to your company today.  Learn more.


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