Marketing Content Specialist

Position Overview

Sappington seeks a storyteller who can bring business and technology concepts to life through content. We recognize the special talent required to create content powerful enough to captivate a jaded business audience and communicate value with clarity and accuracy. We want a team member with an appetite to learn and develop professional skillsets and competencies.Our Marketing Content Specialists translate capabilities, trends, and jargon into precise and motivating messages. They create value propositions and core messaging to ensure our client’s product or service offerings are best positioned and differentiated. A valued Marketing Content Specialist is focused on creating sales and marketing content designed to make a difference in critical use scenarios, including global product launches, sales campaigns, and presentations designed to inspire action.

Our typical client engagement will require the following responsibilities:

  • Thorough discovery: interviewing stakeholders and facilitating collaborative working sessions
  • Independent research: investigating audience, speaker, business, and technical requirements
  • Marketing aptitude: understanding competitive positioning, business strategy, and messaging
  • Conceptual communication: translating complex information and ideas into intuitive and effective stories and explanations
  • Creative collaboration: working cooperatively with designers to bring ideas to life through visuals
  • Content organization: Building frameworks to drive content that is both accurate and engaging

Desired Skills and Experience

  • Four-year degree
  • Three years professional writing or copyediting experience required
  • Impeccable written English
  • Previous technology industry client experience preferred (e.g. Microsoft, IBM)
  • Professional deadline experience
  • Professional experience writing to requirements and responding to critical feedback
  • Resourceful and self-reliant learner
  • Conceptual thinker and communicator



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