Technology and Cloud Marketing

Inspiring IT pros and developers to be more strategic to business with Microsoft solutions



At Ignite 2016, executives at Microsoft Azure faced the challenge of making several important announcements, presenting key product releases, and showing multiple technical demos to thousands of IT decision makers and developers. All in the space of 75 live minutes.

Jason Zander, CVP of Microsoft Azure, and his team approached Sappington to create one of the top keynotes of the conference. With such limited talk time, it was critical to stay on message while maintaining the right level of technical details. We worked with Jason and team to design a simple but elegant weather motif that demonstrated the pressures of business on IT. We also helped construct a logical narrative that would help Jason—already a talented speaker—find the balance between aspiration and features.  



Engagement Activities

Storytelling strategy

Narrative development

Executive communications and keynotes

Presentation development and design



Jason successfully delivered his multimedia keynote at Ignite to a receptive audience. He was able to connect with his usual peers in cloud and IT, and also with another segment, the developer community. By showcasing the current climate and ecosystem of IT pros and developers—two groups often pressured by business demands—he was able to establish trust with both.