Sappington
 
 
 
 

Technology and Cloud Marketing

Aligning sales and marketing teams to secure the success of a strategic product launch

 
 
 
 
 
 
 

Situation

Microsoft is expanding its enterprise mobility product group with key security solutions, including the acquisition of a new technology, Cloud App Security.

We partnered with the Microsoft Enterprise Mobility team to seamlessly integrate legacy information for an acquired technology into the existing Microsoft brand and the product group sales and marketing content structure. This included translating complex technical information into the product group story, adapting it to a wider audience, and developing accessible messaging and branded materials to immediately support sales and marketing teams.

 

Engagement Activities

Content Strategy and Development

Visual Identity Design

Web Copy

Sales Enablement Materials

 
 

Results

Sappington supported a challenging alignment of legacy content with new messaging and provided core customer-facing content and sales tools for immediate use.

 
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