Change Adoption

Inspiring the adoption of a growth mindset across Microsoft to support an important new mission



Microsoft CEO Satya Nadella and his executive leadership team sought to launch an engaging, interactive, and longlasting campaign that would create a new way of thinking within Microsoft.

We partnered with the team to bring the “Growth Mindset” campaign to life through the development of a powerful story delivered through an interactive experience. Our work was designed to help managers and employees understand why “Growth Mindset,” what it looks like, and how to integrate it into daily actions, including technical information for supporting teams provided as a helpful and accessible manager’s kit.


Engagement Activities

Leadership Workshop

Storytelling Strategy

Narrative Development

Story Curation


Content Strategy and Development

Presentation Design and Development (in new and emerging presentation formats)



The Growth Mindset campaign is underway and is well received. We continue to partner with the team on advancing the story within Microsoft.