Erika Schmidt, APR
(206) 448-2800, ext. 217

Sappington Promotes Kirsten Soelling to Content Strategist 

SEATTLE (February 24, 2014) – Kirsten Soelling was recently named Content Strategist at Sappington, a consultancy in Seattle, Wash. Sappington aligns technology and business people by improving communication so that digital innovation succeeds in enterprise-sized companies. 

Soelling had been at Sappington for two years in the role of Content Specialist. Soelling studied political theory and journalism at the University of Washington and has continued to work as a stringer for the Associated Press, covering the Seattle Seahawks and University of Washington football. In her new role, Soelling becomes the lead Content Strategist for the Sappington Technology Marketing service line. 

Sappington is a marketing partner to technology vendors, such as Microsoft and F5. In addition, the team provides communication services to retailers such as Starbucks, Nordstrom, and healthcare industry leaders. The consultancy focuses on bringing the disparate groups of technology and business together through a human-centered approach that relies on the humanities for inspiration. 

About Sappington

Sappington is a consultancy that improves how technology and business people communicate so digital innovation succeeds for the enterprise. The four Sappington services create alignment between disparate groups to ensure technology is strategic driver for the future of business.