Tech Initiative Advisory

Speeding up digital change by aligning technology and business 



Nordstrom was defining a new future for their customer experience that was strategically dependent on digital. The speed of the transformation revealed a misalignment between technology and business.

We partnered with senior technology leadership in business architecture to improve internal relations and business partner engagement. We helped the group develop a new strategy and a communication framework to create clarity, and provided outreach assistance and facilitation to improve understanding and drive collaboration with the business.


Engagement Activities


Vision, Mission, and Values Development

Messaging and Materials

Offsite Facilitation

Communication Training

Outreach Plans



The business architecture team was able to work better with business partners, and as a team. As a result, they saw an increase in engagement and collaboration.