Nordstrom was defining a new future for their customer experience that was strategically dependent on digital. The speed of the transformation revealed a misalignment between technology and business.
We partnered with senior technology leadership in business architecture to improve internal relations and business partner engagement. We helped the group develop a new strategy and a communication framework to create clarity, and provided outreach assistance and facilitation to improve understanding and drive collaboration with the business.
Vision, Mission, and Values Development
Messaging and Materials
The business architecture team was able to work better with business partners, and as a team. As a result, they saw an increase in engagement and collaboration.