Sappington
 
 
 
 

Technology and Cloud Marketing

Using storytelling to unveil a new thought leadership concept and drive engagement

 
 
 
 
 
 
 

Situation

VMware Networking CTO Bruce Davie is widely recognized in the networking industry as a thought leader.

Bruce had an opportunity to share his thought leadership on the next wave of networking advancements and the ways today’s data centers will transform as a speaker at the Gartner Data Center, Infrastructure & Operations Management Conference. To prepare for that speech, Bruce turned to Sappington for help.

 

 

Engagement Activities

Storytelling Strategy

Storyboarding

Executive Communications and Keynotes

Thought Leadership

 
 
 

Results

Sappington worked with Bruce to build a story about the future of networking that captured his key messages, while providing a way for attendees to picture the next network in action. The storytelling approach allowed Bruce to paint a futuristic view of his topic, while retaining the technical integrity of the details underpinning his ideas, creating better audience engagement.