Technology and Cloud Marketing

Using storytelling to unveil a new thought leadership concept and drive engagement



VMware Networking CTO Bruce Davie is widely recognized in the networking industry as a thought leader.

Bruce had an opportunity to share his thought leadership on the next wave of networking advancements and the ways today’s data centers will transform as a speaker at the Gartner Data Center, Infrastructure & Operations Management Conference. To prepare for that speech, Bruce turned to Sappington for help.



Engagement Activities

Storytelling Strategy


Executive Communications and Keynotes

Thought Leadership



Sappington worked with Bruce to build a story about the future of networking that captured his key messages, while providing a way for attendees to picture the next network in action. The storytelling approach allowed Bruce to paint a futuristic view of his topic, while retaining the technical integrity of the details underpinning his ideas, creating better audience engagement.