Sappington
 
 
 
 

Technology and Cloud Marketing

Launching RingCentral’s bold vision for the future

 
 
 
 
 
 
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Situation

RingCentral, a global provider of cloud communication solutions, has an ambitious vision for the future: to power a new era of collaborative communications using the cloud. Already a leader in the small-to-medium business market, they’re expanding their footprint into the global enterprise space. The complex nature of enterprises requires RingCentral to have a dynamic and compelling story—one that would first be told to industry analysts at the Enterprise Connect convention.

RingCentral asked Sappington to partner with them to tell this story in the form of a webcast presentation. Sappington was tasked with crafting a story that highlighted the pains of using—and managing—disconnected communication solutions in the enterprise, and how RingCentral solves those pains through their user-first and mobile-first cloud solution. The story painted RingCentral as a champion of unified cloud communications, and appealed enterprises to follow them into the new era of collaborative communications—or risk being left behind.

 

 

Services

Technology and Cloud Marketing

 

Engagement Activities

Positioning and messaging

Content strategy

Keynote presentation design and development

 

Results

RingCentral successfully delivered the analyst webcast a few days ahead of Enterprise Connect. The webcast presentation was well received, and garnered national recognition from prominent analysts and media publications. The webcast also created publicity for their RingCentral booth presentation at enterprise connect, which were well attended throughout the week.