Tim Goggin

Founder / CEO
Visionary and Strategist

I’m proud to say that I’m a gainfully employed English major, which is my proof that a strong liberal arts background pays off. I believe in the transformative role the humanities can play in today’s enterprise, especially the new business world where every company is a technology company.  My mantra is that effective communication and understanding will separate the successful businesses from the rest. I have the great honor of working with the brightest minds in technology, business, communications, marketing, design, and storytelling.

Stuff you might not know about me:

  • Grew up in St. Louis, MO; and remain today a die-hard Cardinals fan
  • Promote S.T.E.A.M which puts the arts in STEM education
  • I played Frisbee golf through the largest continuous section of the Berlin Wall

My long list of favorite stories include East of Eden (Steinbeck) and anything from poet William Carlos Williams. I study the juxtaposition of mid-century jazz with photography and literature.


Back to top




Elinor Schott

Client Liaison

I like to think of myself as a bridge between our clients and the creative team. I’m here to help create an environment for success by defining project goals and scope, fostering team collaboration, and ultimately delivering projects that meet our partners’ business objectives. I strive to get the full perspective on a project, remove any ambiguities, and provide clear direction and expectations for all involved. At the end of the day, it’s the client’s success that makes me happy.

Stuff you might not know about me:

  • I love wine-tasting (emphasis on tasting)
  • I have a little granddaughter in Missoula, Montana whom I often visit and spoil
  • I enjoy knitting, but rarely finish anything
  • I might be one of the only Seattle natives who prefers tea over coffee
  • Ask me about my victory in the “JP Patches Bubble Gum-blowing Contest”

My favorite stories are usually in the genre of historical fiction, mainly because I like reading things that teach me and entertain me at the same time. I really enjoy the mixture of real and fictional events, and characters that mirror life for a particular time period. Some of my favorites are Memoirs of a Geisha (Golden), Angela’s Ashes (McCourt), and Little Women (Alcott).


Back to top




Erik Wirsing



I have one of the best jobs a guy could ask for. I get to use my passion for writing and storytelling to help clients communicate their sometimes complex value propositions to their customers in human ways. Every day I get the opportunity to collaborate with our very talented internal creative team to deliver materials with soul and staying power, whether decks, sales tools, thought leadership or other collateral.

Stuff you might not know about me:

  • From Nashville, TN
  • Earned a master’s degree at a British university in a very lucrative field: medieval history
  • Awarded a black belt in Korean Tae Kwon Do at the age of 13
  • Published three fiction books
  • Had a class with Peyton Manning at University of Tennessee and once stood next to Tony Romo at a urinal in Dallas, TX

My favorite stories include The White Company (Doyle), To Kill a Mockingbird (Lee) and any piece written by Hemingway or Philip K. Dick.


Back to top




Erika Schmidt

CHANGE Evangelist and Client Champion

My role is to ensure our clients are insanely happy and that they can realize their ambitions to lead significant change, whether around technology, culture, organization, or marketing.

I’m passionate about the people side of change. We all know that people are naturally resistant to change, which can get in the way of essential initiatives. If people support and adopt the changes, the potential for success grows significantly (research by Prosci says 6x). My career focus is getting people to believe in the future and adopt change.

For more than 25 years, I have provided communication and change management solutions to mid-market and big companies in multiple industries—from technology and professional services to construction and manufacturing. I am a Prosci Certified Change Practitioner and accredited in public relations.

In support of the community, I volunteer my time as a Board Member for the CHOICES Education Group and the Seattle Metropolitan Chamber of Commerce.

Stuff you might not know about me: 

  • Lifelong Seattle resident
  • Afraid of butterflies
  • Dreams in architectural design images
  • Spend my downtime in Walla Walla
  • Recognized as a 40 under 40 by the Puget Sound Business Journal

My favorite stories are British detective mysteries.


Back to top



Jason Lee

Master Artist

I am a designer focused on both digital and print projects. I enjoy working with great team members spanning content, project management and client relations. I get to contribute to helping our clients better connect with their customers. 

Stuff you might not know about me:

  • Pacific Northwest native
  • Co-wrote and illustrated a book about everyone’s favorite food—toast: Toast is the Most.
  • Outside the office, I hang out with my family, cycle, write/illustrate and enjoy photography
  • Play the guitar and the didgeridoo

My favorite stories include The Shipping News (Proulx), Joseph - Old Testament, and children’s books from the 50's and 60’s.


Back to top




Melissa Murphy

Account Manager
Client Liaison

My role at Sappington involves a lot of relationship building, positive thinking, and one heck of a strategy for staying organized. I believe in open communication and I am a huge advocate for collaboration. At Sappington, my goal every day is to initiate and encourage action with our clients, as well as with our internal team. Amongst managing several schedules and deadlines, I have a remarkable admiration for what Sappington creates for our clients and that makes my job feel much more significant.

Stuff you might not know about me:

  • Originally from Kansas City (home of the World Series Champion Royals) and a brand new Seattleite as of September 2015.
  • Traveled to London, Paris, Munich, and most recently Tokyo. I will forever have the travel bug.
  • I have watched every episode of “Friends” an unhealthy amount of times
  • I am a serial movie-quoter
  • A huge foodie at heart with a passion for cooking.
  • Been told to write an autobiography titled “Murphy’s Law”

My favorite stories are The Bell Jar (Sylvia Plath), Salem Falls (or anything Jodi Picoult), and Redeeming Love (Francine Rivers).


Back to top




Sigurd Gustafsson

Creative Director
Visual Champion

Nothing brings me more joy and delight than taking an overly complex idea and distilling it down into a beautifully executed visual—one that can reach multiple audience types at once. Visual communication is most successful when design simply accentuates the content and sits quietly and confidently to the side, adding value without being overpowering. 

Stuff you might not know about me:

  • My whole name is Sigurd Lindholm Gustafsson. I go by Sig.
  • In my garage sits a completely original, un-restored, 1968 Chevelle Malibu. My three boys have respectfully named it the "donut-car" as it is the vehicle of choice when getting our Saturday morning donut.
  • Was a Top 5 finalist in the #TopThis Space Needle Design Contest. Did you vote for the umbrella?
  • I've been playing the trumpet for almost 20 years.

When I have a moment to read, I immerse myself in design blogs, portfolio sites and periodicals. Some of my favorites are Communication Arts, Identity Designed, Logo Design Love and Designspiration to name a few.


Back to top



Silvina Gils Carbo

Messaging and Content Ace

I help clients bring their ideas to life through words. I always strive to provide content concepts that uncover the best messages to generate interest and connect with audiences. I relish the moments when I work together with a client to capture the value behind products or services in memorable, easy to understand ways, and to ultimately create differentiation. I’m passionate about writing and deeply enjoy the process of discovering the right words, shaping new messages, and finding compelling storylines. As part of my role, I also work closely with our creative designers, blending visual and written elements into cohesive, beautiful stories.

Stuff you might not know about me:

  • Former Californian (lived in both the northern and southern parts of the state)
  • Originally hail from Argentina (yes, this means I’m not vegetarian)
  • Have traveled across the Andes by car
  • Love to cook and bake, and from time to time, I turn my kitchen into a science lab (such as testing for the perfect homemade sourdough starter)

My favorite stories? I grew up on a diet of science fiction stories, and hold many of the classics as favorites, such as Isaac Asimov’s Foundation series, The Dreaming Jewels (Ellison), The Demolished Man (Bester), and many others. 


Back to top