Sappington
 
 
 
 
 

Technology and Cloud Marketing

Bringing clarity to future product strategy through storytelling in executive presentation

 
 
 
 
 
 
 
 

Situation

VMware’s Cloud Native Apps Business Unit needed to equip its top leadership with a consistent and compelling message that described the future evolution of a flagship product—vSphere—and introduced a new, cloud-native platform to the market—Photon.

They wanted a “walking deck” that could function as an executive introduction to their product strategy in a clear, easy-to-understand way. To help them get there, they called Sappington for help.

 

 

Engagement Activities

Storytelling Strategy

Storyboarding

Executive Communications and Keynotes

Presentation Development and Design

 
 

Results

Sappington worked with executive leadership to infuse storytelling as a way to introduce clarity between the products and set the stage for VMware’s strategic direction. The result was a high-impact visual presentation that laid out strategic concepts in an approachable and quick-to-digest fashion, yet maintained the right level of technical supporting detail.

 
 
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