VMware’s Cloud Native Apps Business Unit needed to equip its top leadership with a consistent and compelling message that described the future evolution of a flagship product—vSphere—and introduced a new, cloud-native platform to the market—Photon.
They wanted a “walking deck” that could function as an executive introduction to their product strategy in a clear, easy-to-understand way. To help them get there, they called Sappington for help.
Executive Communications and Keynotes
Presentation Development and Design
Sappington worked with executive leadership to infuse storytelling as a way to introduce clarity between the products and set the stage for VMware’s strategic direction. The result was a high-impact visual presentation that laid out strategic concepts in an approachable and quick-to-digest fashion, yet maintained the right level of technical supporting detail.