Sappington
 
 
 
 

Technology and Cloud Marketing

Connecting with a diverse audience through an infusion of storytelling in a technical keynote

 
 
 
 
 
 
 

Situation

VMware Networking CTO Bruce Davie is an industry leader, respected for his technical leadership and knowledge. He is known for delivering some of VMware’s most technical talks at VMworld.

Bruce worked with Sappington for his 2015 speech and he was ready to try something new in 2016, having been inspired by our storytelling approaches. He wanted his talk to connect with a wider audience, not just the most technically savvy, so the content needed to be more approachable for all event attendees. 

 

Engagement Activities

Storytelling Strategy

Storyboarding

Executive Communications and Keynotes

Presentation Advisory Session

 
 

Results

Sappington worked with Bruce to step out of his comfort zone and deliver a highly visual presentation that blended storytelling into a technically-rich architectural overview. Bruce’s new approach gave him the flexibility to further adjust his story while at the event, increasing audience ratings in follow-up sessions.