Personalizing a pitch to drive executive conversations
The VMware Cloud team needed to educate customers about why it’s new cloud strategy is the right one. Sappington worked with top cloud sales leaders to craft a customizable executive-level pitch that allowed sellers to draw from their existing knowledge of accounts to paint a picture of VMware’s value to the customer in the past, present, and future.
Carving a path for AI
Sappington partnered with Microsoft's AI Engineering team to develop a comprehensive pilot program for select partners so they can accelerate the creation of new AI solutions.
Advancing security through creative storytelling
The Microsoft 365 Product Marketing team needed to up-level the messaging around security for the field. They partnered with Sappington to achieve what’s never been done—a field primer—imagined as an interactive comic book, which led to a library of other field materials, and an entirely new approach to field sales.