https://www.sappington.co/blog daily 0.75 2025-09-03 https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1a521aac-6801-4625-942d-4aa0123c0c63/logo-white.png https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1a521aac-6801-4625-942d-4aa0123c0c63/logo-white.png https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/a79ecb50-7eda-4a45-bed4-ee7e7b00b499/book.png The Thread https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/d0d79be0-88e3-4347-806f-058fd8e8afa9/brain.png The Thread https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/21f94511-3fdf-49cf-a4e6-26b071302afd/thought.png The Thread https://www.sappington.co/blog/the-thread/tech-marketing-insights/storytelling-to-engage-customers monthly 0.5 2025-11-01 https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1756938914790-VEEZ6LVQB5HBG8J48IB9/Thread_B2BBlog_DesignCallout2.png The Thread - Storytelling everyone can use to engage customers https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/74d416bd-05e6-409a-a176-bba49ccfd218/Thread_B2BBlog_Header.png The Thread - Storytelling everyone can use to engage customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1756938755455-VAD7FC4ZSGJOO9KIS4IZ/Thread_B2BBlog_DesignCallout1.png The Thread - Storytelling everyone can use to engage customers https://www.sappington.co/blog/the-thread/tech-marketing-insights/introducing-the-sappington-expedite-platform monthly 0.5 2025-11-01 https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1752773349966-WU8Q5W3WDL1DC6LI6I05/Blog_DesignCallout1.png The Thread - “I’m AI-forward” just got easier to say https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1752777505549-KGJAK0X2PXBF55L7WELT/Blog_DesignCallout2+%281%29.png The Thread - “I’m AI-forward” just got easier to say https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/8c743821-cc30-48cf-9120-1a75862a7aac/Blog_Header.png The Thread - “I’m AI-forward” just got easier to say - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sappington.co/blog/the-thread/tech-marketing-insights/nvidia-gtc-2025-observations monthly 0.5 2025-07-17 https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/ee551dd8-ffe6-44de-9dfa-8bd62535ff82/NVIDIA_Thread_Header.png The Thread - More people. More energy. Different focus. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1743105408604-PO4Q99T2Z0EIIY7LEG0K/TimG_Video_2+%281%29.gif The Thread - More people. More energy. Different focus. https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1743101336633-K9QM2IQLV9JJ64NJ03X8/NVIDIA_Thread_Video_Caption+%281%29.png The Thread - More people. More energy. Different focus. https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1743097106232-VVXX6WJUC84R1GI756KU/Thread_NVIDIA_stage.jpg The Thread - More people. More energy. Different focus. https://www.sappington.co/blog/tech-marketing-insights/from-hollywood-with-insight monthly 0.5 2025-09-03 https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/4fd2d347-4973-4643-bb0f-8809047b24e0/ericB_Blog_Header.png The Thread - The storyteller’s journey | Conversation with Eric Belgau, Sappington’s Creative Content Director - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1731610796746-D8I5BAAO2XD7OPV1L60M/ericB_Blog_square.png The Thread - The storyteller’s journey | Conversation with Eric Belgau, Sappington’s Creative Content Director https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1731624572136-LX6BZG0SX4KHAQ7DRZI2/Blog_EricB_quote_1.png The Thread - The storyteller’s journey | Conversation with Eric Belgau, Sappington’s Creative Content Director https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1731624624170-2BGYJ0C3V7M1A6S6ZFF6/Blog_EricB_quote_2.png The Thread - The storyteller’s journey | Conversation with Eric Belgau, Sappington’s Creative Content Director https://www.sappington.co/blog/tech-marketing-insights/intentional-thought-leadership monthly 0.5 2025-03-27 https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/c2409dfb-7d35-40e3-8fe2-a7799c8cb0fb/Blog_TLV1_Header.png The Thread - Intentional thought leadership  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1731565436485-321LL0JI2WJONJABB5DH/Blog+carousel_A.png The Thread - Intentional thought leadership  https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1731565436507-UNZFVYPLZERKJ7Y2R357/Blog+carousel_B.png The Thread - Intentional thought leadership  https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1731565442156-4S0XEHYLOJCQYPG8896A/Blog+carousel_C.png The Thread - Intentional thought leadership  https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1731565441900-GMEUD8GL3YWSM99AZSQC/Blog+carousel_D.png The Thread - Intentional thought leadership  https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1730406711227-YG9WWCTXVNXQM7MPUM6Q/Blog_TLV2_Carousel_1a.png The Thread - Intentional thought leadership  https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1730406711207-TBQU184CT3IHKEPKTHX7/Blog_TLV2_Carousel_2a.png The Thread - Intentional thought leadership  https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1730406712928-2V2CWI8HKFOXPNJF57L9/Blog_TLV2_Carousel_3a.png The Thread - Intentional thought leadership  https://www.sappington.co/blog/tech-marketing-insights/essential-design-sales-presentations monthly 0.5 2025-11-01 https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1727197368812-C9FI81CJHPRPI0WN25P5/Blog_Presentations_1.png The Thread - Tools, clarity, and time for the win https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1727197367878-3IGKAHS4ISA4R97XFL50/Blog_Presentations_2.png The Thread - Tools, clarity, and time for the win https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1727197373968-NY477Y53TZEMMDR23VV7/Blog_Presentations_3.png The Thread - Tools, clarity, and time for the win https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1727197377362-EXCHJE0FIAGG9AMCVTC9/Blog_Presentations_4.png The Thread - Tools, clarity, and time for the win https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1727197429079-MJIDMG6VMNIFPG7XFIX5/Blog_Presentation_Quote.png The Thread - Tools, clarity, and time for the win https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/482fd273-cfa1-4b3c-9821-1cc1fe0f9029/SAPT_blog_design_essential_header_Sept2024_SAMPLE.png The Thread - Tools, clarity, and time for the win - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sappington.co/blog/tech-marketing-insights/authentic-storytelling-in-age-of-ai monthly 0.5 2024-11-14 https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1727202915530-2YU6SSY403U32LLNDTNH/Blog_AuthenticStory_Quote4.png The Thread - Embracing genuine narratives https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1727198133783-C8CHON90NUU3EVUI26Q6/Blog_AuthenticStory_Quote1.png The Thread - Embracing genuine narratives https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/df474867-fd33-4645-99b3-2510fc951105/Blog_HumanTouch_Header.png The Thread - Embracing genuine narratives - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sappington.co/blog/the-thread/tech-marketing-insights/profile-rachel-pruitt monthly 0.5 2025-11-01 https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1726705881120-H3PHEJR9Q8J5WIUQ7JMQ/Blog_RachelP_HP_1.png The Thread - Making tech’s biggest ideas fun and engaging Profile of Rachel Pruitt https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1726705885521-KXGM63AF77751C0WHDVR/Blog_RachelP_HP_2.png The Thread - Making tech’s biggest ideas fun and engaging Profile of Rachel Pruitt https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1726705889344-NF18DPKTB7EYGO6MJYKS/Blog_RachelP_HP_3.png The Thread - Making tech’s biggest ideas fun and engaging Profile of Rachel Pruitt https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1726705892315-O4YZDQFI20YNC3KPT3KG/Blog_RachelP_HP_4.png The Thread - Making tech’s biggest ideas fun and engaging Profile of Rachel Pruitt https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1726705898404-QL1L05MU4OYTOXYPT1I7/Blog_RachelP_HP_5.png The Thread - Making tech’s biggest ideas fun and engaging Profile of Rachel Pruitt https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1726705906089-9UBR3CENFFVFBPEC8I7Z/Blog_RachelP_HP_1.png The Thread - Making tech’s biggest ideas fun and engaging Profile of Rachel Pruitt https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/978445d6-5b94-4f3f-b7cd-7817776c9c43/Blog-RachelP-header.jpg The Thread - Making tech’s biggest ideas fun and engaging Profile of Rachel Pruitt - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1726705946359-WJG8GJ1B3YSVB8H92I2H/Blog_RachelP_AI_1.png The Thread - Making tech’s biggest ideas fun and engaging Profile of Rachel Pruitt https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1726705950927-XTKLBG52PH9SMUCKR0KK/Blog_RachelP_AI_2.png The Thread - Making tech’s biggest ideas fun and engaging Profile of Rachel Pruitt https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1726705955876-2VICZE2ETN73KI7EMLDM/Blog_RachelP_AI_4.png The Thread - Making tech’s biggest ideas fun and engaging Profile of Rachel Pruitt https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1726705953251-MXP3S0MK1EYCZDXDLHR1/Blog_RachelP_AI_3.png The Thread - Making tech’s biggest ideas fun and engaging Profile of Rachel Pruitt https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1726706000755-P6QWUDM02BL0DBKVLFLD/Blog_RachelP_AI_5.png The Thread - Making tech’s biggest ideas fun and engaging Profile of Rachel Pruitt https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1726706032101-G68LLDJ33U5PNWYEHC40/Blog_RachelP_AI_1.png The Thread - Making tech’s biggest ideas fun and engaging Profile of Rachel Pruitt https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1726698106604-Z9ZFMPKRYVG2VO7EPMM4/RachelP_Video+%281%29.gif The Thread - Making tech’s biggest ideas fun and engaging Profile of Rachel Pruitt https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1726705836621-PRTYDUXUPQXJZQHB5USV/Blog_RachelP_Video_Caption.png The Thread - Making tech’s biggest ideas fun and engaging Profile of Rachel Pruitt https://www.sappington.co/blog/tech-marketing-insights/less-content-is-more monthly 0.5 2024-07-22 https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/a0edd628-e776-4c7b-b6d0-cc1b90128c21/Tips+sheet-header.png The Thread - When less content is more - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sappington.co/blog/tech-marketing-insights/interactive-content-platforms monthly 0.5 2024-09-17 https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/87901cfa-f550-47e1-855b-26bcd83e350e/Interactive+content+platforms-header+%281%29.png The Thread - New interactive content platforms for B2B - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sappington.co/blog/tech-marketing-insights/dynamic-presentations monthly 0.5 2024-07-16 https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/070d506c-7bb5-4a09-aa0a-f8a4a67c2362/DynamicPresentations_Banner.png The Thread - The future of dynamic presentations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sappington.co/blog/tech-marketing-insights/sappington-microsoft-heritage monthly 0.5 2024-06-05 https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/399087c3-5ba6-4f81-b601-292a66408949/Heritage_Banner_V2.png The Thread - Celebrating decades of partnership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sappington.co/blog/tech-marketing-insights/humans-and-ai-marketing-partnership monthly 0.5 2024-04-30 https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/855e6221-29f7-4b32-9dcf-854643671533/AI_Human+blog-header+%282%29.jpg The Thread - 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Context is key | Profile of Jenny Jarrad - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sappington.co/blog/digital-twin-future-of-work-9dj5d monthly 0.5 2024-03-25 https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/97a6f7d5-ceed-473f-ac34-bbda098d389c/SAPT_2023-06-23_Blog_WWPeterDruckerDo_DruckerTopaz.jpg The Thread - What would Drucker do (WWDD)? - WHAT IS A KNOWLEDGER WORKER? https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/c52a06cc-f5ea-4d2d-960d-71132706b921/SAPT_2023-06-23_Blog_WWPeterDruckerDo_Banner_Dark.jpg The Thread - What would Drucker do (WWDD)? - WHAT WOULD PETER DRUCKER THINK ABOUT AI AND THE KNOWLEDGE WORKER? https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/60799c79-4360-4937-935b-565190d74065/SAPT_2023-06-23_Blog_WWPeterDruckerDo_Banner.jpg The Thread - What would Drucker do (WWDD)? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/53da3b05-95da-42fc-89e8-37189ca2aacb/SAPT_2023-06-23_Blog_WWPeterDruckerDo_Library.jpg The Thread - What would Drucker do (WWDD)? - “KNOWLEDGE HAS TO BE IMPROVED, CHALLENGED, AND INCREASED CONSISTENTLY OR IT VANISHES.” — PETER DRUCKER https://www.sappington.co/blog/tech-marketing-insights/digital-twin-future-of-work monthly 0.5 2023-09-14 https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1687269543789-2NR2IDZPXXM2PIC2JRYW/SAPT_2023-05-30_Blog_DigitalTwin_Banner.png The Thread - My Digital Twin - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/0371d4b7-bba6-4766-a0c2-7656b17db0bd/image-asset-4.jpeg The Thread - My Digital Twin “The truth is, we don’t yet know all the ramifications of generative AI for knowledge workers.” https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/0371d4b7-bba6-4766-a0c2-7656b17db0bd/image-asset-4.jpeg The Thread - My Digital Twin “What could I do as my digital twin performs my routine professional tasks?” https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/b9dfd618-3394-4f09-92d0-de7179785471/image-asset-1.jpeg The Thread - My Digital Twin - W H A T I F ? With the advent of powerful new technologies like generative AI, we could go further and all have a digital twin that does much of our work for us? https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/23b17490-f0b9-43f1-89d4-588c4a4f82f7/image-asset-3.jpeg The Thread - My Digital Twin - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/3448d51c-c011-4b8f-a34d-37e45c5ba5da/image-asset-2.jpeg The Thread - My Digital Twin - T H E J O U R N E Y H A S A L R E A D Y B E G U N https://www.sappington.co/blog/tech-marketing-insights/agile-slipstream-approach monthly 0.5 2023-09-14 https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/c0064fe7-9dc8-414f-aed8-44deb1bf95dc/ILLU_Focus.png The Thread - Would you rather struggle against headwinds or slipstream on the breeze? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/a9340100-a670-4c93-aa6b-adc0fc3bb197/ILLU_Assess.png The Thread - Would you rather struggle against headwinds or slipstream on the breeze? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/52cf10a5-4f60-49cc-af59-1321da8f2722/ILLU_Form.png The Thread - Would you rather struggle against headwinds or slipstream on the breeze? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1687434166600-EYX0G8J88MTJEHOLG4A8/SAPT_2023-04-24_Blog_Slipstream_Banner.png The Thread - Would you rather struggle against headwinds or slipstream on the breeze? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sappington.co/blog/tech-marketing-insights/design-trends-2023 monthly 0.5 2025-11-01 https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/a8931075-d772-4f8a-8e36-83addceb85d7/Gradient.png The Thread - Design trends you should consider in 2023 - T I P For successful gradients, use a maximum of three or four colors and avoid pairing competing colors, like red and green. https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/6693154f-41b9-490e-b983-854602120e2a/unsplash-image.jpg The Thread - Design trends you should consider in 2023 - D I D Y O U K N O W ? Animated explainer videos increase conversion rates by 20%. https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/359756a7-178d-4fff-a81e-06597e92ccf3/MicrosoftTeams-image.jpg The Thread - Design trends you should consider in 2023 - Make it stand out Take your visuals further with a variety of elements. https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1687330731665-1S2IEEVSPNCFK7AL0AFY/SAPT_2023-03-16_Blog_DesignTrends_Banner.png The Thread - Design trends you should consider in 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/9201ae70-019b-4ab2-aba0-f540371a2c76/dog+floating+in+space.png The Thread - Design trends you should consider in 2023 - Make it stand out AI-generated image of “dog floating in space,” created with Adobe Firefly. 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understand the value of your technology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sappington.co/blog/tech-marketing-insights/help-sellers-sell-more monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/433d96c2-a7fc-4794-9cc2-755beb6c138c/2023-01-09_SalesTips_1sheet_PREVIEW.png The Thread - 3 ways to help sellers sell more in 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/1687436643041-PKQCNO9H2FK88FMUI7D5/2023-01-09_SalesTips_1sheet_Banner.jpg The Thread - 3 ways to help sellers sell more in 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sappington.co/blog/tech-marketing-insights/do-more-with-less monthly 0.5 2023-09-08 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sappington.co/blog/tech-marketing-insights/quality-assurance monthly 0.5 2024-10-25 https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/c6cc64e7-5a8f-4cf5-877f-657f3b4e9d2a/QA_blog-image_header.png The Thread - Separate the expected from the exceptional - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sappington.co/blog/tech-marketing-insights/profile-baptista monthly 0.5 2024-07-09 https://images.squarespace-cdn.com/content/v1/6478c5f8e4c7342510dc8487/381c2033-049f-4f2e-98a8-5d9f00bdd5dd/SAPT_GeriAnn_hero.jpg The Thread - The Discipline of Diversity & Inclusion | Profile of GeriAnn Baptista - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sappington.co/blog/tech-marketing-insights/product-marketing-insights/hearts-minds-marketshare 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