Technology marketing
that expedites
Enterprise marketing for the world’s leading tech companies
Trusted advisory. Bold creativity. Decades of experience. Sappington is your competitive edge.
We make tech invaluable to the people who make the buying decisions. We know the full spectrum of people involved in saying “yes,” from influencers to final approvers, and what motivates them. You gain a clear path forward with true differentiation and customer-focused creative.
By inspiring decision makers with what matters, we expedite results.
Expert-informed.
AI-accelerated.
Quality, uncompromised.
From cloud to cybersecurity and now AI and beyond, we quickly connect the value of your product with the enterprise need or opportunity. Our seasoned team blends human creativity with the learned precision of AI to accelerate clarity without sacrificing quality.
Marketing tech to decision makers
We know that an innovative technology can change business for the better—if the right decision maker finds it invaluable.
That’s why we’re customer-customer obsessed in each of our marketing services, whether for a program or a project. We focus on the right audience in everything we do—from messaging and content creation to storytelling and design—while maintaining product truth.
AI Product
Marketing
Account
Based
Marketing
Customer
Success
Product
Marketing
Content
Marketing
Messaging + Positioning
Partner
Marketing
Campaigns
Enablement +
Alignment
Uncovering value and outcomes
According to Gartner, 43% of leaders at tech vendors say customers are shifting their focus from buying solutions to outcomes, and this trend is increasing.
Our proprietary value-based approach is a revolution, not an evolution. We set aside traditional marketing approaches to prioritize value and outcomes over features and benefits.
Whether you’re looking for ideas and tips you can act on today, people and their journeys that inspire, or a deeper exploration of what lies ahead, The Thread blog weaves our experience and point of view through customer learnings and market trends and is sure to keep you reading.
We’ve been at the forefront of innovation.
Sappington has been working at the forefront of technology for over 20 years. From the advent of e-commerce to the adoption of cloud—and today, to new frontiers like AI and machine learning—we’ve been in lockstep with our technology customers through times of great change.