Connecting today’s marketers at the world’s greatest technology companies with trends, stories, and perspectives that matter.
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EDUCATION
Bright ideas and advice you can put into practice today
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INSPIRATION
Profiles and informative series that move hearts, minds, and market share
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ASPIRATION
Thought leadership to prepare you for what's next
FEATURED CONTENT
THE THREAD LIBRARY
I went to NVIDIA GTC and saw the future
CEO Tim Goggin unpacks his experience at NVIDIA GTC 2024. The Next Big Moment is upon us as AI signals the beginning of a new industrial revolution
5 minute read
Context is key | Profile of Jenny Jarrad
Explore the power of context in communication and learn how context acts as a stabilizing force in the whirlwind of modern workplaces, preventing misinterpretations and fostering trust.
5 minute read
What would Drucker do (WWDD)?
Peter Drucker coined the term “knowledge workers,” describing workers who apply theoretical and analytical knowledge acquired through formal training to develop products and services. What would Drucker think about AI and the knowledge worker?
10 minute read
My Digital Twin
What if, with the advent of powerful new technologies like generative AI, we could create a digital twin of ourselves that could perform our duties as knowledge workers?
10 minute read
Design trends you should consider in 2023
Discover which design trends are successful in capturing customers’ eyes, and which ones you should consider for your content.
5 minute read
Seeing the big picture | Profile of Sarah Watson
Help customers become heroes by understanding their goals while setting joint marketing and sales objectives to drive meaningful outcomes.
5 minute read
The quick way to get business execs to understand the value of your technology
Apply these dos and don’ts to your next sales pitch for the win.
5 minute read
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We like to think of a thread as an elegant story telling device―an invisible line that connects people, plot, and purpose for the brightest minds at the greatest technology companies.