Connecting today’s marketers at the world’s greatest technology companies with trends, stories, and perspectives that matter.
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EDUCATION
Bright ideas and advice you can put into practice today
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INSPIRATION
Profiles and informative series that move hearts, minds, and market share
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ASPIRATION
Thought leadership to prepare you for what's next
FEATURED CONTENT
THE THREAD LIBRARY
Context is key | Profile of Jenny Jarrad
Explore the power of context in communication and learn how context acts as a stabilizing force in the whirlwind of modern workplaces, preventing misinterpretations and fostering trust.
5 minute read
Seeing the big picture | Profile of Sarah Watson
Help customers become heroes by understanding their goals while setting joint marketing and sales objectives to drive meaningful outcomes.
5 minute read
Six essential elements for success
Defining and practicing a living culture is critical to every company’s success. Explore how we employ six cultural attributes to guarantee success.
10 minute read
Get curious | Profile of Don Bulmer
Don Bulmer uses the word "circuitous" to describe his professional journey to his current role as Vice President of Marketing, Consumer Products & Chemicals, at Veeva Systems.
10 minute read
Get The Thread monthly
We like to think of a thread as an elegant story telling device―an invisible line that connects people, plot, and purpose for the brightest minds at the greatest technology companies.