Our approach

In the ever-advancing world of IoT, automation, and AI, we believe that it’s never been more important to lead with our humanity. Though we consider ourselves to be technology and product experts, at Sappington we deliberately draw from the liberal arts to achieve outstanding results across all our endeavors.

A new conjunction of scientist, curator, humanist, and artist is what the digital humanities must strive to achieve. It is the only way of ensuring that we do not lose our souls in a world of data.”

Andrew Prescott


Stories have been told since the dawn of humankind, beside campfires and hearths, on stages, and in books. Literature draws from common archetypes and the human experience to bring people together in shared understanding and entertainment. When it comes to today’s companies, the power of story is paramount. It results in rich presentations, unique keynotes, and logical narratives that inspire both employees and customers.



History isn’t just a subject; it surrounds us as it continuously transpires. Its lessons and precedents—of successes and failures—light a path of knowledge. If we listen, history has the potential to influence our actions, behaviors, and decisions. Business and technology have been around for a long time, so whether we look at ancient, medieval, or modern periods, we can find truth and teachings in that which came before us, informing smart strategies as well as strong thought leadership and management styles.



How we think about today’s challenges and how we envision our future are not so very different in the world of psychology; they are inherently intertwined, driving behaviors, goals, and relationships. The ability to interpret these is valuable in business. At Sappington, we are not psychologists, but we use principles of psychology in everything from conflict resolution to the customer journey in order to bring about positive engagement and synergy.



Logos, Pathos, and Ethos. These are terms for reason, emotion, and ethics. Applying these three in equal measure is vital in the business world. We make ourselves philosophers every day in the corporate setting when we assert our beliefs and chance our fortunes—when we do right for the good of all. At Sappington, we bring this humanity to our efforts to help change agents to balance rational arguments, morality, and empathy.



From the otherworldly cave paintings of Altamira to the worldly pop art of Warhol, art and design have told stories through visual imagery for millennia. Artistic expression frees our minds from the constraints of culture, transcending specific languages that often have the potential to limit us. Most of all, great art brings structure to the unstructured, and instantaneously stimulates comprehension and memory. In business and technology, it has become one of the most important humanities, particularly in such a fast-paced, information-hungry world.



There is power in communication and significance in the words we choose. Our most beloved heroes are not confined to feats of physical strength in gladiatorial arenas—they are also born out of the words they use and the methods by which they deliver them. We’ve seen great orators move mountains and mobilize entire populations. We believe that there is similar power from linguistics in the modern corporate environment. It leads to defining the vision and mission, clarifying messaging and value propositions, and developing elegant pitches that get positive results.