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It’s an all-too-common tech marketing scenario: An important project needs to be designed. It’s been in the works for a while, but the designers are brought into the project quite late in the game. This leaves both designers and marketers scrambling to get things done on time — and it rarely results in a design that engages or inspires.

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How tech marketers benefit from thinking like a lawyer

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The opportunities available even after the sale

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Capturing the power of thought leadership

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Product marketers as the stewards of original ideas

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Five tips for today’s enterprise technology product marketers

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A threefold solution to successfully leading enterprise change

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Takeaways from the Global Drucker Forum

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Embarking on a new type of vessel for the next chapter in our journey

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How mining sapphires shaped and still informs my design process

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How imagism can help create precise messages

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Digital, transformation, disruption, and bringing business and technology together

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