SERVICES
Enterprise Technology Marketing and Enablement
CUSTOMER SPOTLIGHT
Learn how Sappington’s value-based approach helped to transform marketing communications at Veeva Consumer Products.
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AI+ Product Marketing
Work with our team to accelerate the launch and marketing of your AI and innovative products or solutions.
We translate vision and capabilities into a compelling GTM message and storyline to inspire executive decision makers and their teams.
These critical details are extended through targeted presentations and mateirals to land your pitch with the right balance of business content and technical truth for a full range of personas and ultimately expedite “Yes!”
Messaging & Positioning
We’re experts at defining the differentiated value and messaging for your innovative products, services, or campaigns, and creating powerful messaging statements that inspire engagement and action.
The Messaging Guides that we develop include internal and external information and core messaging statements, and a foundational competitive analysis. Our process has the added value of creating internal stakeholder alignment.
Campaign Creative
We turn differentiated messaging into creative and bills of materials for internally-executed demand generation and awareness campaigns that generate clicks and qualified leads.
The creativity displayed across all the assets we craft illuminates what matters to decision makers and their teams and inspires them to act—no matter the industry or the channel.
Content Marketing
Our team crafts content and creative that amplifies the right information across the modern buyer’s journey, including articles, blogs, newsletters, videoes, infographics, websites, and more.
These assets can be product-focused, topical, or industry-specific and developed for all stops along the journey to generate awareness and leads, or help close deals.
Sales Enablement
We craft sales guidance to make it easier to capture attention and increase win rates, shorten sales cycles, and ultimately grow your pipeline. The guidance can be in the form of playbooks or embedded into internal assets.
Beyond sales, we develop internal communications assets to that make it easy for teams or partners to make progress utilizing campaign or program strategies.
Partner Marketing & Enablement
We work with hyperscalers and partner organizations to engage enterprise buyers, generate demand, drive sales and channel growth, and enable confident sellers—especially around AI and innovative technologies and business strategies.
Our work is always results-focused and ranges from joint messaging and co-marketing campaigns to co-sell enablement and Marketplace optimization.
Customer & Partner Success
Inspire possibility and close sales with exceptional customer stories and customer advocacy programs that validate innovation and value.
