“I’m AI-forward” just got easier to say

Intelligent automation meets B2B marketing expertise

It’s time for B2B marketers to go all in on being AI-forward.

AI is no longer a novelty—it’s a mandate. For marketers, this means finding a way to harness the speed and scale of AI without losing your message, your quality, or your mind.

The opportunity is huge. But for many teams, the experience of getting started has been anything but smooth.

Point solutions pile up. Learning curves get steeper. Models generate robotic, off-brand content. And suddenly, you’re spending more time revising than creating. Why? Because when AI tools aren’t trained for your business—or your job—the result is chaos, not acceleration.

The smarter path forward

At Sappington, we saw this moment coming—and we built for it.

As the AI wave began reshaping the marketing landscape in 2022-23, we made an early and intentional investment in a proprietary, secure, AI-powered platform for creative acceleration—designed specifically for enterprise B2B marketers.

We meticulously trained it with two decades of Sappington’s proven marketing expertise, refined our workflows for automation, and built in editorial and human oversight at every critical point. The result is the Sappington Expedite Platform—a solution which allows our Sappington creative team to produce high-quality, block-and-tackle marketing assets faster, better, and at a lower cost.

And while our Expedite Platform accelerates esstential content every marketing team needs, it’s not replacing the bespoke, high-touch work you know us for. We’re still delivering brand storytelling, messaging, sales and keynote presentations, visual design, and video—just now alongside a powerful new capability.

Built for work that can’t wait

Let’s face it: the marketing assets that take up most of your time are also the ones you can’t afford to skip.

Case studies. Ebooks. Competitive analyses. Blogs and articles. Emails. Social assets. They’re all foundational—and often overwhelming.

The Sappington Expedite Platform was built to take these must-do tasks off your plate while keeping the bar high for quality. Our platform accelerates the work, ensures brand consistency, and helps you deliver results—without the chaos of cobbled-together tools.

Why it works

With the Sappington Expedite Platform, you get:

Accelerated delivery of the content you rely on most
Reduced costs without sacrificing quality
Assets that reflect your goals, your voice, and your brand
A trusted partner and AI consultant with enterprise B2B marketing in its DNA

Human where it matters

This isn’t “Ask AI to write a whitepaper.”

The Sappington Expedite Platform pairs intelligent content automation with experienced marketers who guide voice, tone, and messaging from start to finish. We gather the right information—via discovery or, when needed, interviews—then apply editorial craft and quality control at every step through our proprietary platform that can’t be replicated elsewhere.

All you have to do is provide upfront input. We handle the rest—and get you to approval faster than ever.