Expedite “Yes!”
Move tech decision makers to act faster with marketing innovations powered by Sappington.
47-Second Storytelling
People focus on a screen for just 47 seconds before clicking away.*
47-Second Storytelling is a high-impact approach that distills complex tech into a compelling, emotionally resonant narrative—targeted to a single persona. It ensures decision makers quickly understand the potential, accelerating decisions.
Quickly move prospects through
the funnel.
Drives action
Emotionally compelling
Create a future vision customers want to be part of.
Versatile and reusable
Apply across presentations, ads, emails, and video.
Cuts through the noise
Stand out in an era of information overload.
*University of California, 2024
Velocity Decks
A presentation is a high-leverage moment in the sales process. You need every second to count.
Most presentations tell a robust story, describing multiple problems and benefits to diverse stakeholders.
That’s great—but when you’re 1:1, a five-slide Velocity Deck keeps you on target, drives your message home in a personalized way, and gets you to “Yes!” faster.
Persona-
specific
Speak directly to the specific customer.
Describe a single problem and solution.
Highly
focused
Short form drives your message home.
Easy to
deliver
Stunning visuals bring your solution to life.
Maximizes
impact
SKIM Content
It’s a delicate balance—creating content that’s direct enough to drive your message home while including the context and proof points that make it meaningful.
Why not do both? With SKIM Content you can. And with engagement opportunities built into the asset, you’ll propel your customers forward on their journey—and deeper into your pipeline.
Speed
Created quickly to be consumed quickly.
Knowledge
Deep insights, delivered fast.
Built-in engagement to accelerate the journey.
Interaction
Keeps the cadence high and the market warm.
